Last year we discussed why your business needs SEO and how it can help your business thrive. In this blog, we are going a step further and presenting four quick and easy SEO tips for your to consider and test out.
1. Social Media Strategy
Your social media can help your SEO ranking if your strategy has the right goals. You want your copy and images to not only engage viewers but also drive them to your website. The more visits to your website, the better! If your social media content leads to more people interacting with your website then this can indirectly help your SEO ranking. When planning out your business’ future social media calendars be sure to include links to your website in authentic and organic ways whenever possible.
2. Website Speed
If your website’s pages are taking more than one to two seconds to load then this is negatively impacting its SEO ranking. The more people that continue to visit your website the higher your SEO ranking can climb. If people become frustrated because your site speed is slow they are less likely to revisit, which has negative consequences. Google has a resource for your to check the speed of your site and even provides feedback for how to improve.
3. A Mobile-Friendly Website
The first reason that you want your website to be mobile-friendly is because the majority of website users come from phones and tablets. The second reason is that Google penalizes websites that are not mobile-friendly which then hurts your SEO ranking. Most website platforms have ways to view and edit your site for mobile so make sure to utilize that option and make edits where necessary.
4. Engaging Website Content
When the content and images on your website are engaging then people are more likely to stay on the pages for a longer period of time. For SEO this translates to “dwell time” and the longer the dwell time is for your site, the better your SEO ranking will be. Make sure to have interesting copy, images, blog updates, and more to keep people interested and on your website for more than a minute or two.
- Quick SEO Tip Checklist:
-Examine your social media strategy and include more links to your website
-Check the speed of your website
-Double-check that your website is mobile-friendly
-Ensure that your website has engaging content
If you scroll to the bottom of our Case Studies page, you will see an example of what can be achieved when Blossom manages SEO strategy and implementation. SEOblog distinguishes us as a top-rated SEO agency and we are confident that our SEO services will help you grow your brand. In the meantime, we hope that these tips will help you re-evaluate your SEO strategy.
Blossom Marketing is based out of Washington D.C
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