SEO (search engine optimization) is used by large and small businesses alike and is an excellent way to improve your business’ marketing. It is a digital marketing technique that increases website traffic by making a website more visible on search engines. SEO differs from paid advertisements because the website traffic generated from search results, on engines like Google and Bing, is organic.
Here are five key reasons why SEO can improve your business:
1. It builds trust
SEO can greatly enhance your business for many reasons. One main reason is that it builds instant trust. When someone searches for a product or service, they are most likely to click on one of the top results. If your site is near the top of the first page then you automatically have built a level of trust with them before they even make it to your website. Additionally, most people do not even look at the results after the first page so it is essential to make sure your site is high up on page one.
2. Small businesses can see big results
For small businesses, the implementation of SEO can be a game-changer. A general SEO strategy will lead to increased engagement and website traffic, but a locale-based strategy can make your business boom. When you implement a locale-based SEO strategy, people in your area will be able to find you more quickly and more easily on the web. This translates into more opportunities to connect with potential clients.
3. How people search matters
Not all search platforms are created equally. People are increasingly searching from their mobile devices, rather than desktops, which means that your website needs to be accessible and easily found via mobile devices. An SEO strategy will tell you the best actions to take to ensure that your site is optimized for mobile searches.
4. It generates long-term benefits
It is important to know that a significant number of website traffic is purely from search engine results. If your business’ website is SEO optimized then you will be able to track and see what aspects of your SEO strategy are working and build upon them. The stronger your SEO strategy, the better your search results will be and the more website traffic you will get. SEO is a key aspect of your long-term marketing strategy that will benefit your business for years to come.
5. It’s not going anywhere
Even if you aren’t implementing SEO, the reality is that your competitors most likely are. SEO is here to stay as a staple of digital marketing, albeit one that is ever-changing. While you may know that it is important for your clients to be able to find you on major search engines, you may not know how to achieve this. With so many different software options and analytic trackers, it can be overwhelming to know how to begin; our experts at Blossom are ready to meet your business’ needs with various SEO services.
Blossom Marketing is based out of Washington D.C.
Blossom specializes in social media services, email marketing, SEO, social media ads, and much more. Please reach out to us at firstname.lastname@example.org for more information.