Over the decades we’ve always thought of fashion as a way to make striking statements or to set bold trends. While that’s still true to this day, there is no doubt that the fashion industry has become a little more complicated than that. It’s not just about making dazzling clothes that people would love – it’s about shining online, too.
Think about it. In the past, shopping bags were a thing. Nowadays? They still are, but the spotlight is on the online shopping cart.
Why? E-commerce has made buying clothes and everything else so easy! Last year alone, over 20% of fashion sales were online, and that number keeps climbing!
Now, here’s a little drawback: if your fashion business is a little behind with the digital revolution, you might run into some serious challenges. You could be missing out on potential buyers who love the convenience of shopping online – at the very least.
Feeling a little behind with your digital marketing? Here are a few strategies and tips to help you stand out online:
1. Your Business Needs to Be Seen – Online
Think of your website as your store. If people can’t find you online, they won’t know about you. And just like how you wouldn’t want your stylish brick-and-mortar store hidden away in a desolate place, your digital presence shouldn’t be tucked in the farthest pages of Google, either. Or worse, not be on Google (or any search engine) at all! Nobody’s going to find you!
So, how do you make sure you’re front and center? Or top of mind?
SEO is the secret sauce that allows even the smallest of businesses to stand out and be seen even in the presence of big-name brands.
2. Turn Heads Not Just with Clothing, but with Content
It’s crazy how a killer pair of heels can turn heads, right? Online, your content needs to be that killer pair of heels. It should be able to turn heads – and sell a feeling, a connection, or an experience online.
Thankfully, there are tons of actionable ways you can do this. One is to polish your brand. Second is to maintain authenticity across all platforms. Third is to create content that’s relevant, helpful, or entertaining. Fourth, be consistent in creating content. Remember, the value you provide through content can eventually transform into trust and even sales.
3. Reach Out to Your Fashion Ambassadors
Think of the last time you flipped through a magazine and spotted your favorite celebrity sporting a jacket. Buying that same jacket probably crossed your mind. Or you probably already did!
That’s the power of influence! But we’re not telling you to hire a celebrity and grab a space in a fashion magazine. There’s an even better way – Instagram and influencers.
Don’t worry, it won’t take millions of dollars to promote your brand online, and it’s less expensive than you might think. Reach out to one of our experts to learn more about how you can leverage the power of influence marketing.