5 Unspoken SEO Rules: Best Practice
If you’re running an online business, you’ve probably heard of the term SEO. SEO basically stands for Search Engine Optimization, and it’s the practice of optimizing websites to improve their rankings in search engine results.
For many successful online businesses, SEO is one of the cornerstone strategies that help them stand out from the competition and get the attention of potential customers. While SEO principles are fairly straightforward, there are some unspoken rules you should be aware of if you want to get the best results.
Here are five unspoken SEO rules that you should keep in mind when optimizing your website:
1. Quality Content Matters
When it comes to SEO, the quality of your website’s content is essential. In fact, high-quality content is one of the most important factors that can impact your website’s search engine rankings.
Creating a content marketing strategy is one of the best ways to ensure the quality of your content, as it allows you to consistently produce relevant, engaging content that appeals to your target market.
Another way to keep your website’s content fresh and relevant is to repurpose old content. Doing so can improve the quality of your website’s content without starting from scratch.
2. Optimize Image Alt Tags
Search engine crawlers not only look at the site’s text but also analyze the images to understand the content of a particular website. These crawlers also “crawl” image alt tags, which are individual descriptions assigned to each image on your website.
Updating image alt tags to include relevant keywords can help search engines better understand your website’s content and improve its visibility in search engine results.
3. Optimize Page Titles and Meta Descriptions
Page titles and meta descriptions are HTML elements that provide information to search engines and potential visitors. These elements appear in search engine results and provide a preview of what a particular page or blog post is about. Optimizing page titles and meta descriptions, by including relevant keywords, for instance, can help improve your website’s search engine rankings and increase click-through rates.
4. Use Relevant and High-Quality Links
Using relevant, high-quality internal and external links on your website can help search engines understand your website’s structure. That’s why linking to high-quality, authoritative websites can help establish your website as a trustworthy source of information in your industry.
The same also happens with internal links. Internal links, when used strategically, can help search engines crawl through and index your website more effectively.
5. Accurately Structure Headings and Subsections
A site’s headings can be useful for crawlers as they can provide insight into the content and structure of that particular website. So it’s essential to use descriptive and relevant titles that accurately reflect the section’s content. In addition, properly nesting subsections under their appropriate headings can help search engines understand the hierarchy of your website’s content.
Improving your website’s SEO is crucial to attracting more traffic and potential customers. While the five unspoken SEO rules we’ve discussed in this blog post are important, it’s worth noting that there are thousands of ranking factors that may influence your SEO ranking.
By following these best practices, however, you’ll be well on your way to improving your website’s SEO and achieving better search engine rankings. Start implementing these tips today, and watch your website’s SEO improve.
Consider checking out our SEO services if you need help implementing these strategies. Our team of experts at Blossom Marketing can help you develop a customized SEO strategy that meets your specific needs and goals.