With a variety of social media platforms available, it is important to decide which ones will benefit your business the most. It might seem like being on every platform is the best strategy but in reality, you want to be selective when choosing or re-evaluating your business’s social media platforms. We have two main questions to help you achieve a more successful social media strategy.
Who is your target audience?
When answering this, the more specific you are, the better. Consider things like who your typical customer is: gender(s), age, employment, income, and lifestyle interests. These factors are not the only ones to consider so be sure to include what is relevant to your business and target audience.
What are your goals?
Determine how you want to use social media for your business. Is it primarily for brand awareness, customer service, sales, or a combination of all three? As you identify your specific social media goals be sure to include any and all ways you will use it for your business.
After answering these questions, the next step is to compare your target audience and goals with the typical audience and general capabilities of each platform. Keep in mind that while all platforms are different, they all require attention, management, and strategy. Your approaches to each platform will most likely differ and that is normal. If you are struggling with your social media strategy or are looking for social media management contact us today for a free quote!
Blossom Marketing is based out of Washington D.C
Blossom specializes in social media services, email marketing, SEO, social media ads, Google ads management, and much more. Please reach out to us at info@blossomdigital.com for more information.
Looking to grow your brand? Join our Facebook group today!
