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What We Learned During the Facebook Blackout

Yesterday, Facebook had the longest outage since 2008. Many brands and companies, including Blossom, had to make tough decisions and try to navigate out how this was going to affect us and our clients. During this time, I realized how glad I was that we used more than Facebook and Instagram to market our services. I was also glad that we offer more than just social media services for our clients. 

One of the best pieces of advice I have received is that social media platforms are just rented spaces. We don’t own the platform, nor our content there. This is why marketing with other methods, rather than just Facebook and Instagram, is vital to your business’s long-term success. We never know how long Facebook will be around.

Where else can I advertise? 

Facebook is great for keeping in touch with your clientele and customers daily. You can build a relationship with your customers that would otherwise be difficult to do — especially during a pandemic. 

Other social media platforms that have excellent reach include Pinterest, TikTok, Twitter, and LinkedIn — just to name a few. We specialize in Pinterest strategies and post regularly on Twitter and LinkedIn for our clients. 

Pinterest is great if you’re trying to reach females that are 20-50+ years old. Twitter is ideal for males 25+. LinkedIn is more business-focused and great to reach a professional audience. 

Not only do we recommend social media and being on these platforms, but there are other areas you should consider for your marketing. 

Google is a marketing tool that can be daunting to navigate. When used correctly, you can get a majority of your customers from Google. You can do this through a successful SEO strategy and Google Ads. A great benefit of Google is that your customers are searching for you. You don’t have to work extremely hard to convince them to check out your business. 

Another tool you should be utilizing is email marketing. During yesterday’s fiasco, how did companies communicate with their customers? Email. I received multiple emails from e-commerce businesses mentioning the blackout. Email marketing is a tool that would be extremely hard to lose one day as there are multiple softwares you can use (MailChimp, Constant Contact, etc.). It would be a very rare incident if they all shut down. I cannot express enough that you should always have email marketing. 

Finally, you should always have a website. You should never rely on Instagram Shopping or Facebook Shops for your sales. This also goes for Etsy. Always have your website on a platform that you have some control over. 

Do you need assistance with getting these platforms set up? We’d love to have a chat with you. We’re offering free 15-minute consultations. You can book one here.  

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