Why Your Business Should Hire a Google Ads Agency in Washington DC

Importance of Hiring a Marketing Agency

Search engine marketing includes “pay-per-click” or “PPC” which refers to paid ads that you see on a search engine results page such as Google, Bing, and even social media platforms. Digital ads allow companies to appeal to their target audience and generate more site traffic at an affordable cost. It is a great way to increase your business and brand visibility. However, trying it on your own can cost you a lot of unnecessary time and money. Instead of managing things on your own, consider hiring an expert Google Ads management company for your business. This will help you generate more leads with less work and less money. Here are just a few reasons why hiring a PPC management company just makes sense:

1. Save Time and Money

Learning the ropes of digital marketing (and especially PPC) requires quite a bit of time. Setting up PPC accounts entails a lot more than writing the ads, though. There are a lot of things to take into consideration such as audience research, targeting criteria, keyword research, campaign creation, ad group organization, ad extensions, landing pages, A/B testing, call-to-action (CTA) language, negative keywords, and much more. Getting all of these things right requires extensive training and experience, not to mention time that you could spend elsewhere in your business.

Also, Google uses a system of “Quality Scores ” to determine where your ads rank against your competitor’s. There are a lot of factors that go into calculating this score. If your quality score is not high enough, your ads will not show. In addition, to keep the ranking high, it is important that your website’s landing page gets a positive customer response. Handling all these tasks is not an easy job to perform. This is where a reputable PPC management company comes in.  Our job is to make sure that your ads achieve high quality scores, are shown to the most customers, and result in more clicks and more purchases.

2. Make Your Brand More Popular

PPC advertising offers a variety of ad types that make your brand visible across many platforms. In addition to standard text ads, a display ad is a special type of Google Ad and is an effective way of building brand awareness. These picture ads are visible on sites other than Google so they have the potential to reach tens of thousands of customers. The more people come to know about your brand, the more likely it will generate a sale.

Google is one of the best places to spend your advertising budget because it is the most popular search engine by a landslide. Paid ad campaign budgets are also completely customizable so you are in control of exactly how much you spend. Using Google Ads is a great way to get your business in front of tons of potential customers on practically any budget.

3. Get Better Audience Targeting

Keyword research and audience targeting are extremely important for a strong PPC campaign. Before creating a paid ad campaign for your business, your Google Ads team will start by investigating your competitors and customers. It is important to identify your customers and then design ads that will be most attractive to your audience. There is no one-size-fits-all Google Ads campaign.

Some of the important things that the team considers are geographic location, age, gender, household income, interests, online behaviors, and so much more. The more you know about your target audience, the better results you will see. With the help of a professional advertising agency, you can get the most detailed and accurate audience targeting.

Plus, marketing agencies have access to expensive software that most individuals would not have access to. These tools can help speed up the research and setup process and get your campaigns running faster.

4. Benefit From Our Experience

Keep in mind, learning new things and implementing what you learned are not always the same. Education does not always compare to experience. Our PPC managers have years of experience handling paid ad accounts for all kinds of businesses and they use this experience to help make sure your brand flourishes online.

To make your Washington DC-area business more popular, it is important to hire professionals who can provide you the best possible services. Our reputable advertising agency employs team members who are trained in multiple aspects of digital marketing and paid advertising and have experience in this area. They know when is the right time to push for risks and when to be conservative with your marketing budget. They know how to reach into untapped markets. These are all things that come with time and experience.