Voice search is nothing new. In fact, it’s been around for quite a while now. But it’s still a significant marketing trend that you need to be paying attention to. After all, it is set to play a more prominent role in how we use search engines in the future.
But the question is, will it affect how your audience will use search engines?
The short answer is yes.
Today, let’s explore the top 3 ways the voice search feature can affect your marketing strategy.
1. People will start searching via voice more often.
According to the most recent statistics, over 3 billion voice searches are made each month through popular voice assistants, such as Alexa or Siri. From ordering food and booking appointments to finding information online – voice search makes everything so easy and convenient. No wonder people love using it!
But it doesn’t end there! With more and more devices equipped with built-in voice recognition and smart assistant apps like Siri and Google Assistant becoming even more popular, people are seeing more convenience than ever before. As a result, more users are starting to rely on their phones (and other devices) to help them find what they want.
So, with this rising trend and voice search assistants getting smarter each passing day, it’s no surprise that voice will make its way onto devices that we didn’t know we needed them on before!
2. Long-tail keywords will become much longer with voice search.
By now, you probably heard that long-tail keywords would help get you to the top page of the Google search results.
Long-term keywords consist of 4 or more words grouped to form a keyword phrase. For example: “change the font size” is a long-tail keyword phrase.
But that’s for the conventional way of using Google for searches (aka typing your search phrase in the search bar).
With voice search – where people will speak out what they want to find instead of just typing it in – long-tail keywords are expected to become much longer than usual. Our example above, which is “change the font size,” could become “how do I change the font size” when spoken.
And this only means one thing: if you don’t optimize specifically for voice search, you could be missing out on a lot of potential traffic.
3. Featured snippets will become even more invaluable.
Featured snippets are bite-sized information that appear at the top of the SERPs (search engine result pages). Search engines extract them from websites that they “think” have the most relevant answers to a specific search query.
But what does it have anything to do with voice search? Everything.
A voice search can only return one result for each query. And because most search engines already think that featured snippets already have the most relevant answer to a specific search term, the search result made through voice is almost always a featured snippet.
So, if you want your content to show up during voice searches, you may consider optimizing for these featured snippets.
The voice search feature is here to stay. But as marketers and business owners, we need to adapt quickly to its growing presence in our daily lives. We might even miss out on tons of new opportunities to reach customers if we don’t.
As a business owner, how do you plan to take advantage of the voice search feature in your marketing strategy? Let us know in the comments below!