Content is the lifeblood of any online campaign. The more content you have, the better chance you have at ranking on search engines and producing a steady stream of leads. Content is king, after all.
But do you know what type of content you should focus more on?
The answer? It’s long-form content, and here are a few reasons why.
1. Long-form content allows you to deliver in-depth information about a particular topic.
Long-form content is useful for many reasons.
For starters, it allows you to convey information that otherwise wouldn’t fit into a shorter article. What’s more, it gives you the opportunity to share information that would be otherwise hard to put into words.
2. Long-form content allows you to establish your authority in your niche.
When you write content, you’re not just sharing what you know; you’re in the process of establishing yourself as an expert in your field.
But no other type of content catapults your way to becoming an expert than long-form content. It gives you the opportunity to show off your knowledge and establish your authority in your niche better than short-form content.
3. Long-form content tends to be more engaging.
Do you know what keeps people reading? It’s easy-to-read content that takes a deep dive into a topic and gives readers in-depth information that short-form often lacks.
So, when you publish engaging long-form posts, people are expected to stay on your website much longer than they would if you were posting short-form content. And, because of that, you have a much better chance of winning the favors of search engines like Google (but more on this later).
4. Long-form content will get you more backlinks.
If you’re into SEO, you probably already know how valuable backlinks are. Backlinks are links in other websites that point back to your website, and they can have a big impact on your rankings.
The problem with backlinks is that they’re often hard to come by. For one, you need to establish a solid backlinking strategy to compel relevant and high-authority websites to link back to yours.
But the good news is that websites love to link back to other websites that provide extensive and in-depth information about a specific topic. So, if your site lacks backlinks, you might want to focus a little more on publishing long-form content. Who knows how many backlinks you’ll get as a result?
5. Search engine algorithms favor long-form content.
We all know that search engines, like Google, favor content people love to engage with. That’s why it’s no surprise that long-form articles often dominate the search results. Google loves content that delivers in-depth knowledge and keeps people reading for minutes, even hours on end!
So, that’s it. You now know why long-form content is so powerful and why it’s the type of content you should focus more on.
If ever you need help with content strategy, our marketing specialists would be happy to assist you. Schedule a quick call with one of our specialists to learn about how we can help your business succeed online.
Until then, happy publishing!