Content created by your customers is one of the most powerful ways to increase engagement with your brand. It’s called user-generated content (UGC), and it’s developing fast in popularity.
But what exactly is UGC? And why should you include it in your marketing strategy? Read on to learn more.
What is UGC?
UGC is short for user-generated content or content created by a brand’s users. It could be anything – a video, a blog, a website, a photo, or even an audio recording.
UGC is considered a form of content marketing where brands can reach a wider audience by using consumer-generated content.
Why should I implement UGC in my marketing strategy?
Let’s be honest: most consumers trust other people’s words more than they trust advertising. After all, social proof has always been and will continue to be an essential factor when it comes to buying decisions. But what makes user-generated content so powerful?
1. People perceive UGC as authentic.
There are a lot of companies out there that all claim to have the best product. It can be tough to decide which one to go with. But when people see user-generated content (UGC), they’re more likely to think a certain product is worth trying because somebody else has endorsed it for free.
2. UGC helps build credibility for the brand.
When people see UGC about a particular company, they assume that the brand is trustworthy. This alone helps build confidence in the brand and its products.
3. User-generated content can be used as regular content, too.
If you’re tired of thinking of content to post, why not use the ones your customers willingly created for your brand? User-generated content can supplement your regular content, so you don’t have to worry about running out of ideas.
4. Through UGC, you can show your audience that your brand is open to engaging with them.
Authentic conversations are essential when building relationships between businesses and their clients. If you want to establish yourself as a reliable business, then you need to show that you care about your client’s needs. By doing this, you’ll gain their loyalty and respect.
Thankfully, you can do just what with user-generated content. UGC allows you to spark conversations around your brand and ultimately build authentic connections and relationships with your audience.
5. You can get feedback from your customers.
User-generated content allows you to gather valuable information from your customers. You can improve your services and products based on their feedback.
So there you have it! We’ve explained what UGC is and why you should implement it into your marketing strategy. Now, go ahead and explore some of the ways you can incorporate user-generated content into your marketing strategy. Who knows? Maybe you’ll find something new to add to your next campaign.
Need help with generating compelling content for your brand?
Whether compelling people to create UGC for your brand or simply creating a marketing campaign that works, we can help.
At Blossom Marketing, we care about your audience as much as you do, so we strive to create practical, engaging, and informative content. We’ll help you craft a content strategy that will help you reach your goals and get the most out of your campaigns.