Search engine optimization is a must for any business wanting to attract more customers to their website. Whether you have a physical storefront or are strictly an online e-commerce business, investing in a solid SEO strategy is critical in this day and age. Blossom Digital Marketing is a top SEO company in Washington DC that works with a variety of clients across many industries to create and implement a digital strategy that will help grow their business and boost sales.

While there are many SEO service providers in the area, many business owners choose to work with Blossom because of our vast experience, affordable pricing, and commitment to our clients. Blossom has also been selected as a “Top-Rated SEO Agency” by SEO Blog.

What Is Search Engine Optimization (SEO)?

Search engine optimization is a digital marketing strategy that focuses on driving organic traffic to a website using optimized website content, strategic website design, reputation management, keyword research, and other internet marketing strategies. Unlike paid search engine marketing (sometimes called PPC or pay-per-click), SEO focuses on making sure the content and structure of your website will make your page come up in search results without buying clicks.

There are two main types of SEO strategies: on-page optimization and off-page optimization. On-page SEO focuses on the content of the site, while off-page SEO concerns the backend and structure of the site. Those two categories can be further broken down into several SEO tactics including:

• Keyword Research – The most basic step in any SEO plan is to understand what keywords are important to your business and determine how to rank for them. At Blossom, we use SEO software to discover the best keywords for your business and then develop a way to incorporate them into your website content, blog posts, and other marketing pieces.
• Content Marketing – The content on your website plays a major role in your search engine rankings. That’s why it’s important to work with a digital marketing agency that knows how to leverage your website and blog content to rank among the top search results. Content marketing is the most important on-page optimization tactic because search engines rely heavily on the content of your site to determine your page rank.
• Strategic Web Design – The backend of your website is just as important as the client-facing side when it comes to SEO. Our marketing professionals know how to boost your search engine rankings by adding the proper title tags, met descriptions, alt tags, and more.
• Reputation Management – Google and other popular search engines rely on customer ratings for part of their search results ranking equation. For this reason, it’s important to get as many positive reviews from your clients and customers as possible. We will help you implement a strategy to collect more positive reviews.

DC’s Search Engine Optimization Experts

Blossom Digital Marketing is a full-service digital marketing company based in Washington, D.C. Our team has experience implementing SEO strategies for a range of businesses and industries. That’s why we are a Top SEO Company in Washington DC. When you work with Blossom, these are a few of the SEO services that we offer:

• Website Optimization Audits – The first step in establishing a custom SEO plan for your business is to understand what is already on your website and what your goals are. We use the latest SEO software to perform a full website audit for your company and help you understand the results. This will help you understand the metrics that are important on your website and give us a starting point on your path to online success.
• Optimized Content Marketing – Custom, optimized content is one of the most important aspects of internet marketing, but it needs to be done right. Blossom employs a team of professional content writers that will create content that is not only enjoyable to readers but also performs well with search engines. Strong content helps you reach your SEO goals in multiple ways. First, it helps to create brand awareness by telling more about your brand and the products and services you offer.
• Monthly Reporting – Transparency is something that is important to both our business and our clients. That’s why we provide our SEO clients with monthly reports from Google Analytics with important SEO metrics.
• Website Design and Development – If you’re a new company that doesn’t have a web page yet, or just want to start fresh, Blossom Digital Marketing can help you create a site that encompasses the latest search engine optimization techniques both on-page and off-page.

Why Companies in Washington DC Trust Blossom Digital Marketing For SEO

Choosing a marketing firm in the greater DC metro area can be a tricky task. There are hundreds of DC-based agencies to choose from, but there are several reasons why companies both locally and across the country choose to work with Blossom over our competitors.

Blossom Digital Marketing is a Top SEO Company in Washington DC, a full-service digital marketing agency. In addition to SEO, our other marketing services include web design and development, paid search advertising (PPC), social media marketing, and email marketing. When you work with one agency for all of your online marketing projects, it is easier to make sure all of the strategies are working together to get the most benefits for your money.

Our clients also love our affordable prices and individualized marketing plans. Because we are a small business that works with other small businesses, we can offer a unique one-to-one relationship, unlike large national marketing agencies. You’ll work directly with our marketing professionals throughout the process so that we can best understand your challenges and goals and craft a solution to grow your business.

When you’re ready to enlist the help of a Washington DC SEO agency to drive more organic traffic to your website, give Blossom Digital Marketing a call. We’ll discuss your business goals and suggest a plan that works for your business and your budget.