The Importance of Branding

Last year on our blog, we covered how to create your brand in four steps. Creating your brand can be a challenge but once you have your business’ name, logo, and style guide set you are on solid ground to grow your business. As you can imagine, branding and marketing go hand in hand.

Your branding truly does inform and influence your marketing strategy. The colors, fonts, design elements, and your logo help shape the look and feel of your website, content on social media, ads strategy and design, email marketing, and much more. All in all, branding is the glue that binds your mission, your products and/or services, and your marketing.

When you have a cohesive brand it makes it easier for your clients and customers to recognize and trust you, your team, and your business. Strong, consistent branding is similar to a firm handshake. It tells the consumer that you are serious, that you care about your product and/or service, and that they can expect quality products and services from you. Additionally, strong and clear branding makes it easier for consumers or clients to share your business with others. Whether it’s by forwarding one of your email campaigns or sharing your product in an Instagram Story when your branding is clear more and more people will recognize your logo and be drawn back to it.

Close your eyes and think about the businesses that have gained your loyalty. What did you see? Their logo, colors, fonts, and slogan most likely came to mind. This is what you want to happen when people think of your business. At Blossom, we offer branding and style guide creation services. If you aren’t sure about where to start, or you’re looking for a brand refresh, please contact us today.

Blossom Marketing is based out of Washington D.C.
Blossom specializes in social media services, email marketing, SEO, social media ads, and much more. Please reach out to us at info@blossomsm.com for more information.



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