Social media is an ever-changing platform that is essential for your business. You may know that, but did you know that social media content is not created equally? There are two main types of social media content: organic and paid. There are advantages and disadvantages to each type and understanding this will truly help your digital marketing strategy.
Organic Social Media
Organic social media is the content that you post on your social media accounts normally. It is free. This type of content only reaches the people that like or follow your account. Organic content can reach more people only if your followers engage with it by liking, commenting, and sharing it. Organic social media is important because it helps you to build brand awareness and credibility. You want to make your followers aware of your business’ brand and mission through organic content and engagement. This, in turn, helps to build a community of followers as well as foster an on-going relationship with them. Organic social media often leads to brand loyalty.
Paid Social Media
Paid social media is content that you create and then pay to advertise and boost on social media platforms. There are two key reasons why paid social media is important for your marketing plan. The first is that organic social media reach is very limited. This means that even if your organic content is stellar, the number of people it will reach is only as large as your following. The second is that paid social media allows you to target the audience that you want to reach. You are able to create your target audience by including factors such as age, interests, location, and much more. Paid social media content should be short, sales-focused, and catchy enough to draw attention.
It’s best to have a social media strategy that uses both paid and organic content. This diversifies not only the type of content but also increases the audience that sees it. At Blossom, we offer training and social media services to help your business grow.
Blossom Marketing is based out of Washington D.C.
Blossom specializes in social media services, email marketing, SEO, social media ads, and much more. Please reach out to us at firstname.lastname@example.org for more information.