Best Social Media Marketing Agency in Washington DC
Millions of businesses utilize social media to reach their target markets, advertise their products and services, and gather feedback from their customers. Social media is one type of marketing that can be used as much or as little as you want, though we suggest fully embracing it. This kind of marketing can also be done in-house or outsourced to a digital marketing agency. Blossom Digital Marketing offers competitive pricing and professional service to Washington DC businesses for their social media marketing needs.
Why Social Media Is A Must For Your Business
Social media sites are some of the world’s most visited sites. The only site that outranks Facebook and YouTube is Google. Many people also turn to social media for brand information. This is because social media is seen as a more transparent way to gather information than brand and store websites. Users can see the brand interact with its customers and get behind-the-scenes footage that they normally wouldn’t be able to see. Social media creates a more intimate relationship with your target audience and is a must for your brand.
Social media pages also allow customers to do your marketing for you. When you create content that followers like, they will share it will their followers, adding to your reach exponentially. Customers can also tag your business in their own posts, giving you free advertising and an easy way for their followers to find information about your company. Of course, social media can be a double-edged sword so it’s extremely important to know how to properly use social media for your business and how to handle and negative publicity if the issue arises. Especially in the DMV, it’s important to find the Best Social Media Marketing in Washington D.C.
Does My Business Need Social Media Management?
You may be tempted to do your own social media marketing for your business. After all, you have experience with social media from your personal accounts. How different can it be? Turns out, running personal and business social media accounts can be drastically different. In addition, frequent changes to the sites and their features also make the learning curve steep. If you want the best return for your investment in social media, hiring an agency to run your pages is your best bet.
There are many reasons that it is beneficial to partner with an established digital marketing agency for your social media marketing needs including:
- Experience & Expertise – Marketing professionals have years of training on social media trends and tactics. Social media marketing isn’t just something you can learn in a day. Our team has spent countless hours learning about the history of these platforms and how to best utilize different software and resources to get the best results for our clients. Because we serve clients in multiple industries, we are able to use skills that we learn in other areas and apply them to your business.
- Stay Up To Date – Social media platforms change their algorithms all the time. What was a best practice yesterday may be completely obsolete tomorrow. Keeping up with the latest changes and protocols can eat up a lot of your time. You have enough on your plate with running your business, let a marketing agency handle staying on top of the latest social media changes for you.
- Access To Social Media Marketing Software – From automated posting to automatic replies to data and insights, software has changed the way businesses utilize social media. However, this software can be extremely expensive to purchase on your own. When you work with a marketing agency, your business benefits from all of the software that they use. Because agencies are able to use the software for all of their customers, the cost per customer is drastically lower than what you would pay on your own.
Blossom Digital Marketing is a Washington DC-based marketing agency that provides a full offering of digital marketing services, including social media marketing. Our specialty is helping local small businesses increase their brand awareness and revenue by using multiple digital marketing avenues.
Organic vs. Paid Social Media Marketing
A complete social media strategy involves two types of marketing: organic and paid. Organic social media strategies include producing consistent, quality content that engages users. This content is shown only to users that already follow your platform or to the followers of those that share your content. Paid social media marketing involves using the social media platform’s advertising services to promote your brand. Paid content is pushed out to users that may not already follow your brand but fall into your target market.
Full-Service Washington DC Digital Marketing Firm
Social media is just one piece of the digital marketing puzzle. Blossom Digital Marketing offers a full range of online marketing services including web design and development, search engine optimization, email marketing, and pay-per-click management. We strive to help small businesses both in the DC Metro area as well as all over the country discover affordable ways to promote their businesses and grow their brands. Blossom Marketing is the Best Social Media Marketing in Washington D.C.
If you are looking to partner with a top social media marketing agency in the Washington DC area, contact Blossom Digital Marketing today. During your initial call, our team will learn about your business and discuss your marketing goals. We will then craft a custom social media marketing plan and work with you to implement that plan. Then, sit back and relax as our agency harnesses the power of social media to grow your brand.
Blossom Digital Marketing is an award-winning digital marketing agency based in Washington DC serving small business clients near and far. Contact us today to get started.