Many business owners are skeptical of running ads on social media and Google because they are hesitant to put money toward an advertisement budget. While this may seem like it makes sense on the surface, when you dig a little deeper it is easy to see that spending money on ads often leads to a much bigger return on investment in your digital marketing strategy.
Social Media Ads
Social media ads allow you to reach a specific target audience. This means that your ads will be seen by the desired demographic and therefore have a much higher chance of converting compared to organic social media. Another benefit of social media ads is that they improve your content visibility. Social media platforms, like Facebook and Instagram, have algorithms that continuously prioritize paid ads over organic social media. While your organic social media is essential for your brand identity, when you utilize a paid ads strategy you can be certain that that content will not only be seen but seen by the ideal audience for your business. Additionally, paid ads on social media can include influencer programs. Having an influencer vouch for your business instantly makes your products and/or services seem more trustworthy and interesting to a potential customer.
The primary reason to run Google ads is for reach: the search engine has 3.5 billion searches per day. With so many users constantly accessing Google for information you want to ensure that your business is visible there. Most people think of SEO when creating a search engine strategy but one benefit of Google Ads is that you will see quicker results than with SEO. This doesn’t mean you should abandon your SEO strategy, but because SEO takes time to build, running Google Ads provides a more straightforward and faster way to make your website visible. Like social media ads, Google ads build your brand’s awareness. The more that people see your business and brand, the more comfortable they become with it, and the more likely they are to purchase your products and/or services.
These strategies do not work overnight but if they are included in your business’s digital marketing strategy then it becomes more robust and well-rounded. If you are interested in social media ads or Google ads for your business then contact us today for a free quote!
Blossom Marketing is based out of Washington D.C
Blossom specializes in social media services, email marketing, SEO, social media ads, Google ads management, and much more. Please reach out to us at firstname.lastname@example.org for more information.
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