The way we live our lives has changed drastically in the last decade. We used to be limited by physical borders, but with the development of the internet and technology, there’s virtually no stopping us from doing anything. The world is a smaller place than it used to be, and as a result of its growing accessibility, we’re able to do more than we ever would have dreamed – and that includes expanding the reach of our marketing efforts.
Thanks to the rise of technology and the widespread use of mobile phones worldwide, we are now seeing a new digital marketing landscape unfold. Mobile-focused marketing is getting the attention of marketers around the globe, and if you want to stay relevant, you should too.
Read on to find out the importance of adapting to a mobile-first digital marketing mindset:
1. Mobile-first digital marketing mindset can boost your reach.
In this time and age, you rarely see an individual who doesn’t own a mobile phone – and for a reason – mobile devices allow users to access information at any given moment.
In fact, at least 72% of website visitors are mobile. That’s almost three-fourths of the global traffic! It’s clear that reaching people through their smartphones is key to any successful business.
And this could only mean one thing: you’re missing out on a lot of potential customers if you don’t put mobile at the forefront of your marketing strategy.
2. User experience matters.
Imagine this for a second:
You’re sitting at home, scrolling through your social media feeds when suddenly you see something that catches your eye. It could be a photo of something fun, or maybe it’s a video. It would have been exciting content, but you figured it wasn’t designed for mobile – so you quickly scroll past it.
That’s the thing with user experience. When it comes to mobile, UX isn’t just about designing websites that look good on small screens; it’s also about creating experiences that are intuitive and easy to navigate. By having a mobile-first mindset, you can make sure that your website and content are optimized for mobile users so they can get the most out of their visit.
3. Mobile-first approach allows you to see revenue-generating opportunities in other mobile channels faster than ever before.
Mobile is like an entire world of its own – and so is every channel within it. For example, if you want to reach consumers using TikTok for entertainment, you’ll need to think about how you can tap into that channel.
The same goes for other mobile platforms. In fact, some channels, like mobile phone apps, are not easily accessible on desktop. So, by having a pulse on popular mobile software, you can determine which ones are worth focusing on so you can develop marketing plans to boost your revenues.
So, there you go. These are the three reasons why you should adopt a mobile-first digital mindset.
If you haven’t already done so, I encourage you to start thinking about how you can integrate the mobile-first approach into your current marketing. And if you need any help with it, we at Blossom Digital Marketing would be happy to help you! Contact us for your free consultation with one of our marketing experts!
Thanks for dropping by!