The marketing industry is rapidly changing as technology continues to reshape how we interact with businesses. Now more than ever, businesses of every size are struggling to keep up with the demands of their customers and employees.
In turn, many businesses are seeing marketing roles shift from advertising specialists to educators and leaders. Here are the possible reasons why.
1. It’s a changing industry.
In the past, the bulk of the marketing budget meant to drive awareness and conversions was spent on advertising.
However, with the rise of the internet and social media, businesses are rethinking how they’re spending their advertising money. Nowadays, it’s not uncommon to see companies allocate more resources to organic marketing than advertising.
It’s no surprise that the majority of the marketing efforts are now focused on distributing valuable content to boost brand awareness. This also means that educational and inspiring content is more valuable than ever.
And nobody does educational content better than educators and leaders themselves. After all, they have the education, experience, and expertise to hold and grab the attention of their audiences.
2. Education ties in with marketing more than ever.
Marketing is no longer just about getting your message out to the public. It is also about how your customers perceive and interact with your brand.
If the brand promotes relevant and valuable content, it can be easier for customers to relate to it. It goes without saying that if these customers feel more connected to the brand, they are more likely to buy from it.
To thrive online, businesses must ensure that their digital marketing is engaging and authentic. This is one of the reasons why educators and leaders are increasingly becoming in demand for marketing jobs.
Why? Because educators and leaders are also great communicators and are naturally inclined to educate people. By leveraging the power of educational content that educators and leaders share, brands can easily create a powerful connection with their audience.
3. Marketing requires leadership skills.
Who is the best at leading people other than the leaders themselves?
As we move into a digital world, more and more businesses realize that a marketing role, in general, is also a leadership role. After all, if you want to lead people, you first need to understand them. You need to know what motivates them, what makes them tick, and what they value most – to compel them to act.
This is where leaders (and even educators) play a huge role. Their job is to do the same thing: to try and understand your customers and the teams in your company – to compel and influence them to act.
And there is no doubt that this kind of leadership makes educators and leaders the perfect marketers.
Marketing is not just about promoting a business or a product. It is also about inspiring people to make a move.
And so, if you are looking to grow your business and get more customers, look no further than Blossom Marketing. At Blossom Marketing, we have an entire team of leaders and educators who are driven to take your business to the next level. Contact us today to learn more.