What’s the Importance of Instagram Reels in Digital Marketing?

With nearly 1.1 billion active users every month, there’s no doubt about it: Instagram is among the top social networks today.

And people love it for a reason: it’s a versatile platform that allows users to share all kinds of things… from the simplest images to full-blown artistic masterpieces. 

With such a large and growing user base, there are plenty of opportunities for your business to profitably harness the power of Instagram. However, like all social media platforms, it can be tricky to get started and even tougher to make a profit on. 

So the question is: how do you stand out in an oversaturated platform like Instagram? 

The answer? Leverage the power of video snippets. 

Thankfully, you can do just that with Instagram Reels.

If you’re still over the fence about whether or not you should include Instagram Reels in your digital marketing strategy, stick around. In this post, we’re going to walk you through how Instagram Reels work, how Instagram Reels reach audiences, and how important it is in your digital marketing strategy. 

What are Instagram Reels?

Instagram Reels are short video clips that are only up to 60 seconds long. The said feature emerged as a reaction to the success and popularity of TikTok, another video-based social media platform. 

It’s no secret that Reels are similar to TikTok in many ways, but the most crucial difference is that the former doesn’t have a platform on its own. A user will only be able to use Reels when they’re inside the Instagram app. 

Reels are also similar to Instagram Stories, but unlike the latter, IG Reels don’t disappear after 24 hours of posting. 

How Instagram Reels Work

Reels work just like any IG post, only this time, you’ll be posting a short-form video that you can edit within the Instagram platform. IG Reels also has a dedicated feed, which you can access by clicking the play button icon, just right beside the magnifying glass found at the bottom menu of the Instagram app. 

To create a Reel, the process is fairly simple: all you need to do is access the Reels feed and click on the camera icon on the upper right-hand side of the app. This will open up a camera interface where you can start filming. 

While recording your videos, you’ll also have the option to choose different themes. You may even add stickers and music to your video! 

Once you’re done with the edits, you may then hit the publish button… and you’re done! 

How Instagram Reels Reach Audiences

Instagram Reels can be used as a stand-alone tactic to capture attention, or you could use them as a way to seed your other content. 

One of the best things about IG Reels is that they have a dedicated feed that attracts users who enjoy this type of content the most, allowing the latter to see your post and be drawn to it in the most frictionless way possible. 

By reaching an audience that already has an interest in what you’re sharing, the chances of your post being shared are exponentially increased. There’s no doubt, IG Reels are a powerful way to get your content seen by those who are most likely to engage with your brand. 

Final Thoughts on Using Instagram Reels

While Reels are still a relatively new addition to the Instagram platform, the opportunities that come with it are incredible. However, it doesn’t mean that there won’t be challenges along the way. 

If you’d like some help on how to use IG Reels effectively for your brand, we can help. Our team of social media strategists at Blossom Marketing can help you develop a sound and data-driven digital marketing strategy that ensures that your efforts yield maximum results. 

Contact us today to learn more. 



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