ENTREPRENEUR | MOTHER | WIFE
I have always been an entrepreneur. The summer I turned six, I had the idea to sell lemonade in front of my grandma’s house. Some people stopped and bought a few glasses on that hot day. I made a couple of dollars, and my business spirit was born.
Over the years, I have expanded beyond lemonade stands and started a few side businesses selling knitted scarves, homemade cupcakes, and more. Eventually, I started my first job at sixteen, where I answered phone calls for my grandparent’s HVAC and plumbing business in Michigan. My grandmother taught me skills in customer service, organization, business ethics, and how to manage multiple complex issues at the same time.
From there, I went to college to study public relations, giving me a passion for helping others tell their stories. I first used that passion as an intern at Big Brothers, Big Sisters. While still a full-time college student, I began to run social media for a local car dealership. During my senior year, I landed a job at the Kellogg Company.
While at Kellogg, I managed their corporate social media accounts, ran LinkedIn ads for job openings, helped develop the employer brand, and planned internal events to promote the benefits of working for Kellogg. I learned about the importance of branding and how a strong message can be very impactful.
After that job, I became a Project Manager for an agency that worked with Kellogg. I managed projects for Kashi, Pop-Tarts, Little Brownie Bakers, Cheez-Its, Bear Naked Granola, and more. I learned how to code and the importance of an effective website. I was able to work with Brand Managers and experience the ins and outs of large brands.
Even though I loved working in the corporate world, my passion was for small businesses. I officially started Blossom in 2017. While deciding what to name it, I envisioned allowing other businesses to grow and harvest results. It reminded me of how a fruit will have a flower blossom before bearing fruit–hence the name “Blossom.” Our goal is to help other businesses make it to the flowering stage, where they can finally reap the reward of our labor. I coined the phrase, “Plant, Grow, Tend, Harvest,” which is the guiding principle for how Blossom helps others achieve their digital marketing goals.
I understand the blood, sweat, and tears that come with running a small business. Since 2017, I have developed marketing strategies for over 200 businesses, some of which have grown to over $1m+ in monthly revenue. Today, Blossom serves clients from New York City to Los Angeles with over 10 people on our team. I currently reside in Alexandria, VA outside of Washington D.C. with my husband and daughter.
Are you ready to harvest results? I’d love to talk.