If you’re a business owner looking to increase sales, you should probably consider adding social commerce to your arsenal.
Social commerce can help boost your online and offline presence and generate more traffic to your site. But how do you implement it?
Check out these three ways to effectively implement social commerce so you can start seeing better results faster!
1. Start with your target audience.
Here’s the reality: if you sell to the wrong people, your business won’t stand out. That’s why you need to figure out who your target audience is and what makes them tick.
Thankfully, there are several ways to achieve this. For one, you can use market research tools. Or, if you’re already running a business, you can ask your existing customers for feedback.
The point is that you need to understand your target audience to serve them better and generate better ROI as a result.
2. Find the right channels to focus on.
There are several social media platforms out there.
But let’s face it: we can’t be on every platform without enough resources. Managing social media platforms takes time, effort, and sometimes even money.
So what can you do?
You need to choose the proper channels that fit your brand, products, and target audience.
If you’re a small business on a bootstrapped budget with very limited human resources, you could start with just a couple of platforms. That way, you can slowly build your presence on social media, and eventually, when you’re ready, you can expand to more channels.
3. Run social commerce based on the Know, Like, Trust Principle.
On the whole, people trust recommendations from people they know, like, and trust. So if you want to run effective social commerce campaigns, you need to start with the basics.
The first step is to let your prospects know that your business exists. Boost your online presence by creating social accounts. You don’t have to be on all platforms at once, though. You can start on one platform and move your way from there.
Once people know that you exist, the next step is to take them to the like phase. Creating content and sharing valuable information for free can be a great way to attract audiences. Another is by running shoppable livestreams, where you educate people and sell at the same time.
And if you do these things regularly enough, you’ll be able to take your prospects to the trust phase, where they are finally willing to buy from you.
As you can see, social commerce starts with connecting with your audience. After all, running and marketing any business is not about you or your business. It’s about helping your customer.
Final Thoughts
Contrary to what most people think, there’s actually more to social commerce than just selling and promoting. Social commerce is all about building a long-term relationship with your customers, so you can serve them better and help you generate ROI as a result.
So, what are you waiting for?
If you’re ready to take your brand awareness to the next level, then get in touch with us! We’re ready to help you with social commerce, digital marketing, and more.
