Video content is becoming increasingly popular, especially among businesses that want to reach customers online. But while videos nowadays are fairly easy to create, they require a lot of effort to master.
To succeed with video, you need to understand and pay careful attention to the four elements of effective video content marketing, and these are:
- Goals and Objectives
- Search Optimization
Now, let’s take a look at each one in detail.
1. Goals and Objectives
What’s a marketing strategy without goals?
Goals and objectives help you define what you want your campaign to achieve. They also provide a framework for measuring success. In other words, if you don’t have clear goals, how will you know whether or not you’re making progress toward them?
So, before diving in and generating a bunch of videos, you must determine what you want to accomplish. Ask yourself, “Why should I publish videos?”
Do you want to increase brand awareness? Or perhaps, engage more people on social media? Increase conversions? Or, maybe you just want to entertain your audience to nurture them. Whatever your goal is, make sure it’s clearly defined.
Doing so will help you stay focused and ensure that you’re working toward something concrete rather than shooting in the dark.
2. Search Optimization
Search engine optimization (SEO) is an integral part of every successful digital marketing strategy, and yes, that covers video, too.
SEO helps search engines, like Google, find your videos when someone searches for related terms. It can be challenging to rank high in search results for keywords relevant to your business, though, but there are ways to optimize your videos for maximum exposure.
One way to improve your SEO is by using long-tail keywords instead of broad-match ones. Long-tail keywords are phrases that include between 3 and 5 words and aren’t as competitive as broad-match ones.
For example, let’s say you sell dog food. You might use the keyword phrase “best dog food,” but that would mean competing against hundreds of other websites offering dog food. Instead, you could target long-tail keywords such as “best dog food for poodles” to narrow down and attract searchers looking for information about specific breeds.
Promotion is all about getting your message in front of the right eyes. Thankfully, with video, promotion is easier than ever.
You can promote your videos through paid advertising platforms like Facebook or YouTube or rely on free methods like sharing on social media sites and blogging.
The key here is to test different strategies and measure their effectiveness. If you see that one method isn’t producing the desired results, try another.
Once you’ve created and published some great content, it’s time to start monitoring its performance.
Many online tools allow you to track metrics like views, likes, shares, comments, and even conversion rates. Some of these tools are free, while others require a paid subscription. But they’ll give you a good idea of how well your videos perform. Most of all, if you monitor your results well enough, you can determine which strategies are working for you so you can double down on them and continue to produce better content.
Creating great content takes time, effort, and practice. But if you follow these four steps, you’ll have a solid foundation to build a strong online presence. And remember, the best kind of content is the kind people want to share!
Looking for ways to succeed in your video content marketing efforts?
We’d love to help! At Blossom Marketing, we specialize in helping small businesses grow. We deliver digital marketing services that get results. Contact us today if you’d love to hear about how we can help you.
Thanks for reading, and we hope to see you again next time!