Like tending to a garden, your website needs regular care and attention to thrive. A few simple tweaks can go a long way—especially when it comes to SEO.
In this post, we’re sharing five easy website fixes to help you prune what’s not working, plant the right strategies, and grow your search rankings. Whether your site needs a little refresh or a full revamp, these tips will give it the boost it needs to thrive.
Ready to dig in? Here’s how you can start cultivating a stronger online presence:
1. Optimize Your Page Titles and Meta Descriptions
Just like planting the right seeds sets the stage for a successful garden, crafting compelling page titles and meta descriptions lays the foundation for better search visibility. Search engines use these elements to understand your content and display relevant results to users.
To optimize, ensure each page has a unique and descriptive title under 60 characters. Craft compelling meta descriptions under 160 characters, including primary keywords and a clear call to action to prompt users to click.
Pro Tip: To encourage clicks, focus on action-oriented language like “Discover,” “Explore,” and “Learn more.”
2. Improve Site Speed and Mobile Responsiveness
Slow-loading websites are like poor soil — nothing thrives. Search engines prioritize fast, mobile-friendly websites because they create a better user experience. A slow site not only frustrates visitors but also lowers your search rankings.
Test your site on multiple devices and browsers to ensure it’s responsive.
Pro Tip: Use Google’s PageSpeed Insights to identify specific areas to improve.
3. Fix Broken Links and Redirect Errors
Broken links are like dead branches in a garden — they clutter the space and prevent new growth. When search engines encounter broken links, it signals that your site isn’t well-maintained, which can lower your rankings.
Once you identify broken links, you can set up redirects for outdated pages and replace or remove any broken internal links.
Pro Tip: Identifying broken links is half the battle. You can use sites like Google Search Console to easily identify them.
4. Strengthen Your Internal Linking Strategy
Internal links are the roots of your website — they create structure and allow traffic to flow naturally. A strong internal linking strategy helps search engines understand your site’s hierarchy and boosts the authority of individual pages.
Some ways you can tend to yours include;
- Add relevant links to older blog posts and core service pages.
- Use descriptive text that includes keywords on linked pages.
- Avoid overloading pages with links. A good rule of thumb is three to five links per smaller page or five to ten for a more extensive page.
Pro Tip: Aim for quality over quantity. Two relevant internal links to the page are better than twenty links that don’t align with the page.
5. Update and Optimize Old Content
Like adding compost to soil boosts plants, updating your content brings new life to your site. Search engines favor fresh content, so refreshing old blog posts and pages can improve rankings and prevent burnout from constantly creating new content.
To get all the benefits of refreshing old blogs make sure to follow general best practices like, using target keywords in headings and adding internal links.
Pro Tip: Make sure new blogs are not an exact copy of the original. Each post needs to have a unique title and meta description to prevent errors in your crawlability.
Final Thoughts
A little digital gardening now will help your website bloom all year long. By optimizing your page titles, improving site speed, fixing broken links, strengthening internal linking, and refreshing old content, you’ll cultivate a thriving online presence and watch your organic traffic grow.
Need help optimizing your website for better search rankings? Contact our team today for a free site audit!
