Thanks to the COVID-19 pandemic, we’re now facing a new era of marketing that is unlike anything we’ve ever seen. With the sudden shift in the way most consumers and businesses operate, most companies are forced to reevaluate their current digital marketing strategies and consider new approaches.
Many of us are asking:
What are its implications when it comes to marketing? How do I navigate these new market conditions? How do I adapt my marketing efforts in this time of uncertainty?
As we all move through the pandemic and navigate the COVID-19 marketing landscape, these are just a few questions that you can expect to encounter.
In this post, we look at three strategies you can start implementing now that may help improve your digital marketing for 2022 and beyond.
1. Marketing on TikTok
Attention is becoming a scarce commodity. As marketers, our job is to find ways to grab and hold people’s attention so that they will engage with our brands more. And one of the ways to make it happen is through video.
In 2020, TikTok became a huge sensation in a span of just a few months, and for a reason: it allows content creators to share bite-sized videos that people can consume in under a minute. What’s more, the entire platform allows for a variety of content, from fun to educational, which draws all kinds of audiences for content creators to engage with.
At Blossom Marketing, we believe TikTok will continue to captivate audiences around the globe, which is why it’s a good idea to start marketing in TikTok if you haven’t yet.
2. Marketing on Instagram Reels
Instagram Reels was born out of this emerging need to capture people’s attention in 30 seconds or less. A good way to think about Instagram Reels is that it allows brands to distribute content and connect directly with consumers via short-form video, similar to that of TikTok.
One of the many differences is that Instagram is a platform that allows all kinds of visual content, unlike TikTok that’s focused on just one and that’s short-form video.
If you’d like to reach older audiences in selected countries around the globe through short-form video, then marketing in Reels may be the best fit for you.
3. Marketing through Youtube Shorts
Early this year, Youtube rolled out Youtube Shorts, a feature that categorizes and highlights short-form videos in Google’s video platform giant, Youtube. This new feature allows Youtube to address the growing demand for shorter forms of video.
And yes, Youtube Shorts are very similar to TikTok and Instagram Reels.
So, if you’re looking to create content that gets attention from the Youtube platform, then Youtube Shorts is an excellent place to start.
Final Thoughts
Marketing in 2020 and 2021 has been interesting. But what we can expect in 2022 is even more exciting. So get ready to prepare for the changes in marketing and the strategies that will help your business grow in this new era.
These are just three examples that you can use now to get started with your digital marketing plans. And you guessed it; there are surely more to come!
So, go ahead and sign up for our newsletter so you will be one of the first to know when we have more in store.
